Blackmores Bilberry Eye Strain 30 Tablets, Western Herbal Medicine to Help Relieve Eye Strain and Eye Fatigue

Blackmores is Australia's leading natural health brand. Based on the vision of naturopath and founder Maurice Blackmore (1906-1977), we are passionate about natural health and inspiring people to take control of and invest in their wellbeing. We develop products and services that deliver a more natural approach to health, based on our expertise in vitamins, minerals, herbs and nutrients. Blackmores Bilberry Eyestrain contains 5000 mg of standardised bilberry, with 16.2 mg of active anthocyanosides per tablet. Standardised European sourced Bilberry extract. Traditionally used in Western herbal medicine to help relieve eye strain and eye fatigue. Eye strain and fatigue is often caused from fine detailed work, computer work, poor night vision or glare sensitivity. The key constituents of bilberry are the anthocyanosides. These constituents give bilberry antioxidant properties. In addition, the anthocyanosides have been shown to increase the strength and reduce the permeability of the capillaries and, in this way, bilberry helps to reduce damage to the microcirculation of the eye. The anthocyanosides in bilberry help to maintain visual acuity (sharpness) and improve night vision through their action on rhodopsin. Rhodopsin is a light-sensitive pigment found in the rods of the retina. Rhodopsin is essential for eyesight in dim light and needs to be quickly regenerated in order for the eye to maintain visual sensitivity